Pav Rao



T-shirt designs

I designed the following T-shirts to raise money for Reprieve through sales on their website.

Redacted text was commonly encountered by Reprieve's lawyers when dealing with the people they represented in Guantanamo Bay so I thought the visual comparison between that and the stripes of the US flag would work well. I also wanted the redacted text to be appropriate too, rather than just random words, so I used Article 1 of the Universal Declaration of Human Rights:

All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.


New Year's Day Card


A card to mark a new year. Given that so much information Reprieve was working with at the time was so heavily redacted, it felt appropriate to create the message using redaction, with the only unredacted words being 'happy', 'new' and 'year'.

Poster for a comedy night


Art-directed by Paul Belford

Reprieve is a charity that uses the law to enforce the human rights of prisoners, from death row to Guantánamo Bay.

The brief for the poster above was to advertise a night of comedy marking the end of George Bush's presidency: one that's been catastrophic for the world, but great for comedians. The obvious thing to do was to make a joke about George Bush, but that had been done to death. Instead, I thought it would be more interesting and effective to show how comparatively difficult the world of Obama would be for comics.



zero dB was an initiative, set up by human rights charity Reprieve, to highlight the use of music torture. The very first thing I created for them was the name 'zero dB'.


To clearly explain the story of music torture we decided to create a documentary film. This was a huge project for me to organise and involved carrying out detailed research, structuring the narrative of the film and interviewing Tony Benn, Robert Del Naja (Massive Attack), Philippe Sands QC (Professor of Law at UCL), Dr William Hopkins (consultant psychiatrist at the Medical Foundation for the Care of Victims of Torture), Moazzam Begg (former prisoner at Guantanamo Bay), Ruhal Ahmed (former prisoner at Guantanamo Bay) and Christopher Arendt (former guard at Guantanamo Bay).

Large amounts of responsibility and autonomy were given on this project. Due to having no prior experience of working with documentary film this proved to be an exhilarating, yet challenging, piece of work to be involved in that, on numerous occasions, required unexpected problems to be solved as we went along.


A handout was needed to be given out at the 2009 Brit Awards to prominent members of the music industry.

I figured that due to the subject (music torture) the most appropriate medium for this was a CD sleeve. The front carried our logo, while the back showed a playlist of vastly contrasting songs, every single one used by the US in the form of music torture. Instead of a CD inside, we included further information and featured prominent supporters of our campaign to grab attention.

A similar handout was given to MPs.


Mission Statement



We quickly identified that one of the most important way to generate press and gather momentum was to get prominent musicians to buy into our cause.

To do this we sent the following HTML email, detailing the issue of music torture, why it's important to them as musicians, how they could help and how easy it was to do so.